Is Ford Planning to Go Toe-to-Toe With Tesla?

Ford has been nothing if not vague regarding its future plans for electrification, but after a $4.5 billion investment in electrification last year, the company clearly has something up its sleeve.

So far Ford has revealed that it will bring 13 new hybrid and electric models to market by 2020, but indicated no plans to build a long-range EV (as in 200 miles or more).

That's more Tesla's shtick.

Ford has instead been carving out its own electric niche with plug-in hybrids, like the Fusion Energi, as its focus.

However, it seems like common sense that long-range EVs are the direction the auto industry must inevitably follow. The viability of all-electric vehicles and hybrids alike depends on batteries with a range and energy density that can rival gasoline engines. The Focus Electric may allow drivers to skip the fuel pump and bid farewell to carbon emissions, but with a range under 100 miles, it's never going to be a popular choice for weekend road-trippers.

In a first-quarter earnings conference call, Mark Fields reportedly commented that Ford will be "among the leaders, or in a leadership position," in developing long-range EVs, and hinted that the automaker may already be working on a Tesla rival.

If you're looking for the latest in Ford news, or wish to schedule a test drive, contact Pat Milliken Ford Inc.

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